The eye test: I.I vs A.I

When the Chicago Cubs won their first World Series after 106 years of futility, their Manager, Hall of Famer Joe Madden left reliever Aldous Chapman on the mound in the last game much longer than he should have, for Chapman’s arm health. For the Cubs it was a necessary compromise. All the predictive analytics told Management that they should put in another pitcher but they pulled on the adrenaline coursing thru his body and the heart strings of every baseball fan (except the other team’s).

Later Madden said he applied “the eye test” to justify ignoring the pitch count that had gotten them to the precipice of a Championship. After the parade through the streets of Chicago where Aldous Chapman was heralded as the Hero, management discarded the player back to the Yankees.

Moneyball, as predictive analytics is colloquially called in American baseball, was popularized by a fantastic Micheal Lewis book, and not so great a Brad Pitt/Jonah Hill movie, which optimizes Web1.0 computational power to “help” baseball players. Basically, hitting a round ball with a round bat is really hard. And after 10 years of a guy name, Bill saber measuring on base percentage a guy name Billy Beane got appointed to be the general manager of the Oakland A’s at some point in the late 90s. This coincided with the rise of Artificial Intelligence rising and great players, like shortstop Derek Jeter, wanting predictions on which way they should lean, every time A Rod got up to the plate. Later he was saved by to Yankees too.

Descriptive, Predictive and Prescriptive Analytics are now colloquially known as A.I. Have you ever thought of spell check as A.I.? Or when Google Search fills in the rest of the website you are looking for as A.I.? If you have, kudos to your outside-of the box thinking. This was just recently brought to my attention by The Marketing Guru Billy Gene. His master class on A.I. and X.R marketing is free and chock FULL of artificial software tools that I incorporated into my